Oasis Foods

Corporate Identity, Brand Architecture,  Packaging, Collateral & Website

As a strong regional player with 14 robust product lines in the food service industry, Oasis Foods was looking to revitalize their brand as part of a strategic commitment to expand their business.

New Brand & Architecture

We assessed the existing brand strategy, developed a new brand architecture and launched a new brand mark with a vibrant, warm and high quality feel that connects with the brand core values. The logo uses two “blended drops” that symbolize the mixing of food ingredients as well as working together with partners.

Brand Rollout

The new brand was rolled out across the entire company from all marketing and sales materials to all packaging and a new corporate website.