Cotton, Incorporated is an iconic logo with significant brand equity.
We explored the essence of the Cotton, Inc brand and derived our inspiration from the look and feel of the cotton fibers. We used the flow of cotton fibers to express the natural and dynamic feeling of cotton in an elegant and intuitive manner.
The presentation template presents the story line through window that are created by flowing fibers of cotton. They fibers are simple in design while evoking a clear sense of cotton. In the large graphic for the trade show a collage is created that creates a sense of organic, natural motion between the model and the cotton manufacturing process all blending together. In the infographic the cotton fiber again serves as the metaphor for telling the story.