The goal was to develop a brand name that makes an immediate and intuitive connection to the brand promise of providing reassurance and safety to home owners concerned with security.
We developed the name “HomeForce Security”. The brand logo is a visual expression of security. The letters “H” and “F” for HomeForce are fitted together into a protective shield. The typography is bold and all caps to convey strength and is balanced by curves to make the brand approachable.
BlueHat’s intuitive branding process developed many logo candidates for review. Each one explored different visual concepts for connecting the brand to home security.