The goal was to developÂ a brand name that makes an immediate and intuitive connection to the brand promise of providing reassurance and safety to home owners concerned with security.
We developedÂ the name “HomeForce Security”. The brand logo is a visual expression of security. The letters “H” and “F” for HomeForce are fitted together into a protective shield. TheÂ typography is bold and all caps to convey strength and is balanced by curves toÂ makeÂ the brandÂ approachable.
BlueHat’s intuitive branding process developed many logo candidates for review. Each oneÂ explored different visual conceptsÂ for connecting the brand to home security.