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Intuitive Branding at its Best

Intuitive Branding at its Best

21.10.2017.

Chevy Colorado hit the 2015 Super Bowl advertising circuit hard with its “Truck Guy” ad.

Big Question: “Is a guy with a truck more cool than a guy without a truck?”

Answer: In a word, “Yes.”

What was interesting about this ad is the way it stripped off the veneer and put “Intuitive Branding” right in front of us.

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