BrightPath Education

Brand Naming.

We went through a rigorous branding process to identify a strong brand name, BrightPath Education Services, that intuitively connected the brand to the promise of value made to the customer — delivering continuing education that leads to a bright future.

Brand Identity Development.

We developed a visual and verbal identity for all the company materials from business cards to presentation and classroom materials and the website.

Website Development.

The 3 key goals of the website were to: i) attract target customers, ii) convince them that BrightPath was the right choice for their continuing education needs, and iii) transact business by providing class schedules and the ability to signup and pay for classes online.